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November 30, 2020

In 2018 the cannabis act was enacted in Canada which sought to legalize recreational marijuana in the country, every province following the legalization passed their own set of laws pertaining to its growing, selling and taxation purposes. After the law was enacted there were a lot of issues which lawmakers and people thought would arise like children having access to marijuana, low-quality product, overpriced products etc. but no one could have predicted that the first and the biggest problem arising out of this legalization would be the shortage in supply of marijuana.

WAIT! It’s NOT THE SMOKERS BUT CBD CANADA TO BLAME

The first reason why anyone would think that there is a shortage is that there are way too many recreational marijuana smokers in the country but actually, that’s not it. The real culprit behind this shortage is a term called CBD Canada. This term gained traction during the publicity campaign for gathering support for the legalization movement. For a lot of suburban old population, the way for selling the idea of legalization was to sell the idea of what benefits CBD oils and creams will have for them. Through that originated terms like CBD Canada, CBD oil Toronto etc. This all started as a marketing campaign for gaining support for the movement but changed into a real phrase for describing the problems associated with a marijuana shortage.

HOW DID CBD CANADA CREATE A SHORTAGE OF MARIJUANA IN THE COUNTRY?

The people who got hooked to the idea of legalization, a small percentage of them joined the ever-growing recreational smokers in the country and as the legalization took place, people who had never tried marijuana before wanted to give it a go. The estimates made by industry experts did not correctly take into account this factor and how it would affect the supply and demand. As the number of smokers increased, the farmers saw more profits to be made in this sector and started switching from growing hemp plants and non-psychoactive variety of the plants to more THC intensive varieties. As this shift took place the industry supply of CBD varieties dried up and because a lot of these industries are much more established, they started paying the farmers to switch again. In this power play and confusion in the two sides of the coin, the supply to both sides got disrupted and finally created the shortage that we are seeing.

THE BIGGEST PROBLEM OF LEGALISATION? WE NEED MORE GROWERS!

The Canadian government have started giving incentives for cannabis growers and for more farmers to get involved. One of the biggest advantages any country can get out of this enactment is the added tax benefit but if the country has to import the product itself than that tax benefit becomes moot. The country is still trying to find the correct balance in this whole process and likely so, what Canada is facing right now is unprecedented in world history.

Gyles Hanley

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